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The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Working with this brand was challenging at the start because his website had a ton of unnecessary code that was effecting everything on the site.
I got rid of most of the unnecessary code, and I was able to put him on a brand new theme to increase his conversion rate.
I was able to increase his conversion from a .8% to a 2.5% conversion rate which is a huge jump.
I am still working with this brand.
I took a look at all of his marketing materials, all of his website materials, and analyzed his data.
I told him that I just need to change his website and make it more user friendly and you will 100% see more conversions. That happened exactly.
When I increased the conversion rate, I first focussed on his ATC % because he did not have a lot of drop off in his cart page or checkout process. So, we needed to get more customers adding to cart.
From there I made improvement to the cart and checkout pages.
Lastly, I also made email marketing campaigns for him.
My role for him is honestly his marketing manager basically. He comes to me for everything marketing.
The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Paid Ads,CRO,Web Development,Marketing Strategy,Email Marketing
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The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
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The company had attempted paid ads internally but saw very little success with it.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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