Launching a known German dermo-cosmetics brand in a new market, very high competition
The most important thing is to make it look local and not use models that the customer can't relate to, We found a niche that the competitors are not targeting at the moment and we adress our client via social media with content they can relate to
Better brand awareness, sales are going up
Paid Ads,Paid Ads
Beauty
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.