~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
~ $15,000 of Ad Spend Generated:
Impressions = 1,067,773
Clicks = 22,769
CTR = 2.5%
Average CPC = .65%
Purchases = 628
Average CPA (Cost Per Purchase) = ~$20
Revenue = $80,803.01
ROAS= Over 5 ROAS
Paid Ads,Social Media Management
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.