Grew brand from $4M to $16M in first year (with $12M being online) and to $40M the second year (with $30M being online).

The Challenge

Launched the first ever CBD e-Commerce brand in the face of heavy FDA supplement regulation and lack of ability to use Google or Facebook tools nor proper banking nor fulfillment processes. Founders were not business people, business savvy, nor understanding of the need to invest in building an organic SEO platform that now delivers over $2M monthly.

The Process

As the founding Chief Marketing Officer, worked to establish and execute the marketing and e-commerce strategies.

The Solution

Grew brand from $4M to $16M in first year (with $12M being online) and to $40M the second year (with $30M being online).

Skills Used

Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,CRO,Copywriting,Web Development,Social Media Management,Branding,Other,Public Relations

Industry

Health & Wellness

Results by the numbers

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