
The customer tracked the interest and sales after an infomercial launch, and they’ve seen around 20,000 pieces sell in Europe so far.
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
We learned about the products and structured the infomercial to best promote them. From there, we handled the entire production and editing of the videos for the client.
The customer tracked the interest and sales after an infomercial launch, and they’ve seen around 20,000 pieces sell in Europe so far.
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.

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