Norwegian Cruise Line Case Study

The Challenge

Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.

The Process

I was tasked with building a digital marketing team and associated processes to achieve our international expansion objectives. I assembled, trained, and led a marketing team of five to drive scale and efficiency across channels, including web conversion rate optimization (CRO), paid and organic search (SEM/SEO), display, and email.

The Solution

Boosted e-commerce revenue 61% YoY in international markets.
Increased lead volume by 49% YoY.
A/B tested our way to 2x email resource productivity.

Website

http://ncl.com

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Other,Web Development,Web Development,SEO,Branding,Paid Ads,Web Development,Marketing Strategy,Copywriting,Email Marketing,Social Media Management,Marketing Strategy,CRO

Industry

Travel & Leisure

Results by the numbers

Get Started

More Case Study

3.21 CPL

Marine Vincent

They were getting leads but only from word of mouth

Read Case Study

10 ROAS

Oli Joy Sports

Help launch an online store for a wholesaler that relied on eBay sales.

Read Case Study

0.7 CPL

PL Consulting

Client wanted to generate new leads in preparation for end of tax season

Read Case Study

LCI Paper

LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study