Norwegian Cruise Line Case Study

The Challenge

Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.

The Process

I was tasked with building a digital marketing team and associated processes to achieve our international expansion objectives. I assembled, trained, and led a marketing team of five to drive scale and efficiency across channels, including web conversion rate optimization (CRO), paid and organic search (SEM/SEO), display, and email.

The Solution

Boosted e-commerce revenue 61% YoY in international markets.
Increased lead volume by 49% YoY.
A/B tested our way to 2x email resource productivity.

Website

http://ncl.com

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Other,Web Development,Web Development,SEO,Branding,Paid Ads,Web Development,Marketing Strategy,Copywriting,Email Marketing,Social Media Management,Marketing Strategy,CRO

Industry

Travel & Leisure

Results by the numbers

Get Started

More Case Study

2 ROAS

Oja Express

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

Read Case Study

Noom

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

Read Case Study

Rapnet

RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.

Read Case Study

SH1FT

They needed a brand new website & social media strategy.

Read Case Study

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Read Case Study

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Read Case Study