
Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.
I was tasked with building a digital marketing team and associated processes to achieve our international expansion objectives. I assembled, trained, and led a marketing team of five to drive scale and efficiency across channels, including web conversion rate optimization (CRO), paid and organic search (SEM/SEO), display, and email.
Paid Ads,Web Development,Paid Ads,Paid Ads,Other,Web Development,Web Development,SEO,Branding,Paid Ads,Web Development,Marketing Strategy,Copywriting,Email Marketing,Social Media Management,Marketing Strategy,CRO
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Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.