Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.


Delivered 331% improvement in site conversion rate (ecommerce sales).


Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.


During my last quarter working with Diono, we exceeded revenue targets by 40%.

0.75
ROAS

The Challenge

Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.

The Process

As the lead marketing strategist, I oversaw website wireframe design, content development, site optimization and digital campaign management. Extensive message testing built brand awareness and assisted in shifting the brand's position within the car seat market. Cross-channel learning was applied to all product launches and site redesign/refreshes; compounding growth and driving customer intent. Paid media campaigns were managed to digital KPIs as well as retail foot traffic objectives. Improving the continuity of experience from ad exposure/search query to landing page to store experience was key to our success.

The Solution

Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.


Delivered 331% improvement in site conversion rate (ecommerce sales).


Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.


During my last quarter working with Diono, we exceeded revenue targets by 40%.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,Content Marketing,Marketing Strategy,SEO

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

American Broker Management

Website Design and Development Services.


Build a website that looks pretty, modern and profesional.


Made for performance, SEO, visibility, and made to grow businesses and their presences.

Dens Hot Dogs

This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.

Crafting Jeannie

0.68

CPO

Getaway

Getaway was created to give people time, space, & a place to disconnect from

the wired world through its rentable cabins secluded in nature.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.