Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.
Delivered 331% improvement in site conversion rate (ecommerce sales).
Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.
During my last quarter working with Diono, we exceeded revenue targets by 40%.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
As the lead marketing strategist, I oversaw website wireframe design, content development, site optimization and digital campaign management. Extensive message testing built brand awareness and assisted in shifting the brand's position within the car seat market. Cross-channel learning was applied to all product launches and site redesign/refreshes; compounding growth and driving customer intent. Paid media campaigns were managed to digital KPIs as well as retail foot traffic objectives. Improving the continuity of experience from ad exposure/search query to landing page to store experience was key to our success.
Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.
Delivered 331% improvement in site conversion rate (ecommerce sales).
Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.
During my last quarter working with Diono, we exceeded revenue targets by 40%.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,Content Marketing,Marketing Strategy,SEO
Baby
Put your e-mail in and we'll arrange a consultation call for you
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
