We were able to increase our monthly new follower growth 20% with the comprehensive strategy.
It was a challenge to grow the following after 10 years in a competitive market with a niche that already had many of the followers who were primarily watch traders.
By developing a strategy that included variety of creative testing, focusing on posting times, targeting audiences with boosting and advertising we were able to achieve new growth and access new audiences.
We also implemented an influencer marketing strategy to broaden reach.
We were able to increase our monthly new follower growth 20% with the comprehensive strategy.
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the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
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