For 12 months, Bite Society operated at a negative marketing ROI. We’ve been able to pull them from negative to break even over the course of 3 months. We’ll continue to optimize to drive more revenue at a positive ROI for the brand.
Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.
Google Ads
Display Ads
SEO
Social Ads
YouTube Ads
We started with a full digital marketing audit to see where the biggest opportunity was. We identified data tracking issues along with Google Ads performance issues, so those were the first targets. Then we moved onto incorporating more channels and driving better engagement and traffic.
For 12 months, Bite Society operated at a negative marketing ROI. We’ve been able to pull them from negative to break even over the course of 3 months. We’ll continue to optimize to drive more revenue at a positive ROI for the brand.
Paid Ads,SEO,Other,Social Media Management,Paid Ads,Paid Ads,Paid Ads
Art & Entertainment
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
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