
Increased their revenue by 30% after 12 months after implementing a digital strategy and revamping their web presence.
Sales were decreasing over the last 5 years due to client not having much of a digital presence.
I evaluated their current online activities and their core income-generating products/services that needed to be highlighted front and center in the digital field.
Increased their revenue by 30% after 12 months after implementing a digital strategy and revamping their web presence.
Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Web Development,SEO,CRO,Web Development
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

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