pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.

The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

Versed was in the process of new product development launched with limited stock to gauge market fit.

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Get people to sign a form so that the Argentinian goverment reduces the taxes to Non profit organisations

As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.

My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.

The challenges were to target people who actually need the product and not people who occasionally use it.

The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.