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Brendon created a light therapy company that creates and sells lighting devices and kits that provide mental benefits. The company was started in 2018 and has since grown to over $500k in yearly sales while growing the team to 4 employees. As Founder & Ceo I have been responsible for engineering all products, designing website, marketing on Google, Facebook & Amazon, and everything else that comes with starting/running a bootstrapped brand. As with all of my projects I have scaled all marketing efforts while maintaining strict budgets & ROAS targets.
To personally start an e-commerce brand.
Brendon created a light therapy company that creates and sells lighting devices and kits that provide mental benefits. The company was started in 2018 and has since grown to over $500k in yearly sales while growing the team to 4 employees. As Founder & Ceo I have been responsible for engineering all products, designing website, marketing on Google, Facebook & Amazon, and everything else that comes with starting/running a bootstrapped brand. As with all of my projects I have scaled all marketing efforts while maintaining strict budgets & ROAS targets.
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
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