
We were able to cut their cost per acquisition by 2 while increasing the quality of their leads within just one month.
They wanted to get more customers through Google advertising
We took over their Google ads account & started testing better ad copy & creative
We were able to cut their cost per acquisition by 2 while increasing the quality of their leads within just one month.
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.