
We are increasing the performance and budget in monthly basis keeping the campaigns at a good ROAS
They have a very extense catalogue with very different price ranges and brands
The account structure is key. I created a efficient strategy that allows us to test keywords and products without wasting money.
We are increasing the performance and budget in monthly basis keeping the campaigns at a good ROAS
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.