Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Redefining the way online fashion brand functions today. International & LA-made.
Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.
Duties:
- scaling
- user acquisition
- advertising strategy & execution
- social media marketing
Facebook and Instagram digital marketing. Scaling international advertising efforts.
Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.