•  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months

The Challenge

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

The Process

Personally recommended by the CEO to lead all digital marketing initiatives across a diverse set of business units. Responsible for the operations, development, and growth of international B2B lead generation campaigns, including strategic planning, KPI goals, budget management, execution, and ROI analysis. Accountable to the executive team and division leaders for achieving acquisition and brand objectives

The Solution

  •  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months
Skills Used

Paid Ads,Other,Branding,CMO,CRO,SEO,Marketing Strategy,Email Marketing,Content Marketing,Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The Fresh Air Fund

To help improve traffic to site as well as revenue

5.76

ROAS

Thieve

The company wanted to acquire new customers with traffic

0.5

CPO

kari gran

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.