•  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months

The Challenge

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

The Process

Personally recommended by the CEO to lead all digital marketing initiatives across a diverse set of business units. Responsible for the operations, development, and growth of international B2B lead generation campaigns, including strategic planning, KPI goals, budget management, execution, and ROI analysis. Accountable to the executive team and division leaders for achieving acquisition and brand objectives

The Solution

  •  Grew Employee Services leads by 60.19% while increasing organic visitors by 109% year over year
  • Awarded "10 Great B-to-B Sites" in 2009 by B2B Online
  • Increased conversion rate from 3.1% to 7.0% and lowered cost-per-acquisition by 40% in first six months
Skills Used

Paid Ads,Other,Branding,CMO,CRO,SEO,Marketing Strategy,Email Marketing,Content Marketing,Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The American Medical Resource Institute

The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.

3

ROAS

zeroUV

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

Peak and Valley

Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.

3.89

CPO

BKIND

They were getting poor results with Facebook & Instagram ads

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.