Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
My process involved leading the omnichannel consumer experience and marketing transformation for TWE, where I was responsible for product vision, roadmap and delivery incorporating: Discovery phase, leading user research, UX/UI, customer journey mapping, RFP, sourcing, vendor selection, contract negotiation, business case approval and requirements definition.
Successfully implemented Phase 1 of its omnichannel future-state as Project Director managing a $7m budget, forecast to return +25% YoY revenue growth over 5 years. This involved integrations with new content management, identity management, eCommerce, CRM, customer service, order management, point of sale and wine subscription systems.
Marketing Strategy,Email Marketing,CRO
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.