The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)

This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.