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Initially ROAS was lower in the 300-400% range. Was able to increase revenue as well as ROAS toward 600-800% by testing campaign tactics as mentioned above in the process section.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Testing both manual and smart shopping campaigns
Dynamic search campaigns built around url targeted dynamic ad targets
Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies
Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc
Initially ROAS was lower in the 300-400% range. Was able to increase revenue as well as ROAS toward 600-800% by testing campaign tactics as mentioned above in the process section.
Google Shopping,Paid Ads,Paid Ads
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The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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