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In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
The project was to relaunch a previously unsuccessful eLearning platform sold as an eCommerce product. It was built on a subdomain with very little authority and with very little margin profitability (CAC = $450), and the goal was to grow the product to a 30% profit margin.
My strategy involved growing the SEO of the service, as the ad campaigns had a ceiling for maximum profitability with such a low cost per acquisition. The second part required a solid email marketing campaign to follow up leads and members with upsell opportunities.
In order to achieve both, as well as other department goals, I set about creating an in-house content department in order to create relevant content onsite, as well as crafted emails on a regular basis, and lastly articles to promote on other websites as part of our link-building strategy.
In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
SEO,Email Marketing,CRO,Content Marketing,Paid Ads,Paid Ads
Health & Wellness
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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