In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
The project was to relaunch a previously unsuccessful eLearning platform sold as an eCommerce product. It was built on a subdomain with very little authority and with very little margin profitability (CAC = $450), and the goal was to grow the product to a 30% profit margin.
My strategy involved growing the SEO of the service, as the ad campaigns had a ceiling for maximum profitability with such a low cost per acquisition. The second part required a solid email marketing campaign to follow up leads and members with upsell opportunities.
In order to achieve both, as well as other department goals, I set about creating an in-house content department in order to create relevant content onsite, as well as crafted emails on a regular basis, and lastly articles to promote on other websites as part of our link-building strategy.
In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
SEO,Email Marketing,CRO,Content Marketing,Paid Ads,Paid Ads
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.