Virgin Australia is Australia's second largest airline and had two main objectives.
I headed a team at SEO agency, Dejan SEO in Brisbane and we were lucky to have earnt the trust of Drew Ascough from Virgin Australia as he'd seen our team speak at conferences. However, a big challenge was that all on-site changes needed to go via a development queue at Virgin that had a major backlog due to an upcoming change to their flight booking system. The challenge therefore was convince others within the Virgin team of the potential value of our recommendations to allow them to be prioritised.
We started with a full technical audit of the site and found a number of issues such as:
Once the audit was done then we broke up recommendations into:
Note: Budget below related to monthly SEO retainer for agency (not paid search)
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