Virgin Australia is Australia's second largest airline and had two main objectives.
I headed a team at SEO agency, Dejan SEO in Brisbane and we were lucky to have earnt the trust of Drew Ascough from Virgin Australia as he'd seen our team speak at conferences. However, a big challenge was that all on-site changes needed to go via a development queue at Virgin that had a major backlog due to an upcoming change to their flight booking system. The challenge therefore was convince others within the Virgin team of the potential value of our recommendations to allow them to be prioritised.
We started with a full technical audit of the site and found a number of issues such as:
Once the audit was done then we broke up recommendations into:
Note: Budget below related to monthly SEO retainer for agency (not paid search)
SEO
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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