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We started off with a high cost per lead as but eventually were able to improve it significantly via constant optimization to the campaigns but also the site experience.
New brand coming into disrupt the space. We had to build everything from the ground up.
Joined GreenlightGO project from launch phase and helped build digital marketing strategy that proved concept within months and allowed the business and team to scale. Brought in high quality leads that resulted in over $1M GMV within the first year. High quality leads/brands also helped build business credibility and case studies.
We started off with a high cost per lead as but eventually were able to improve it significantly via constant optimization to the campaigns but also the site experience.
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
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