We started off with a high cost per lead as but eventually were able to improve it significantly via constant optimization to the campaigns but also the site experience.
New brand coming into disrupt the space. We had to build everything from the ground up.
Joined GreenlightGO project from launch phase and helped build digital marketing strategy that proved concept within months and allowed the business and team to scale. Brought in high quality leads that resulted in over $1M GMV within the first year. High quality leads/brands also helped build business credibility and case studies.
We started off with a high cost per lead as but eventually were able to improve it significantly via constant optimization to the campaigns but also the site experience.
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.