ZF Friedrichshafen Case Study

The Challenge

ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.

As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

The Process

Managing the digital marketing operation; building and managing award winning SEO, PPC, and video campaigns.
Formulating solutions to complex SEO issues surrounding large multi-national websites.
Create and implement international digital marketing strategies for both B2B and B2C globally.

The Solution

Achieving phenomenal success with Sachs digital campaign; reaching over 175M people across Europe via digital marketing and driving over 10M interactions with the brand from carefully targeted B2B prospects. This lead to BMW using our video as a best-in-class example.

Creating more than 5M views on YouTube for Lemförder within the first two months of the campaign; as well as over 90K clicks to website and over 64M impressions.

Achieving over 5M targeted views of series of films on YouTube for the TRW Aftermarket campaign and 4M visitors to the website. Programmatic and digital marketing served 270M impressions to targeted prospects, building a marketing list to retarget prospects that’s now approaching 1M.

Website

https://www.zf.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SEO,Marketing Strategy

Industry

Professional Services

Results by the numbers

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