
Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.
The cost of acquisition through paid channels was higher than desired.
I analyzed the creative ad campaigns and data for each including return on ad spend (ROAS), customer acquisition costs (CAC).
Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.
CRO,Copywriting,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
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The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.