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The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%
Tamagotchi was launching its next generation of products - The Tamagotchi Pix. The target audience was different than opposed to its traditional one since it was the first time the product was incorporating a camera feature. The challenge was to not only build brand awareness for the product but also to ensure pre-orders for the product were substantial.
We undertook a heavier than usual spend approach towards the upper funnel (30% of the budget) to not only market the new feature and its benefits but also to leverage the nostalgia around the product. We create specific assets that targeted not only parents but also individuals who would have interacted with the product when growing up.
My role was to plan the strategy, and collaborate with the creative department for asset creation and execution of the paid social plan on Facebook, Instagram and Pinterest.
The skills utilized included research, tactical audience segmentation, platform best practices, campaign management and reporting.
The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%
Paid Ads,Paid Ads,Paid Ads
Gaming
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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
The brand was new to social media marketing and needed help with social media posts and Facebook ads.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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