The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%

0.3
ROAS

The Challenge

Tamagotchi was launching its next generation of products - The Tamagotchi Pix. The target audience was different than opposed to its traditional one since it was the first time the product was incorporating a camera feature. The challenge was to not only build brand awareness for the product but also to ensure pre-orders for the product were substantial.

The Process

We undertook a heavier than usual spend approach towards the upper funnel (30% of the budget) to not only market the new feature and its benefits but also to leverage the nostalgia around the product. We create specific assets that targeted not only parents but also individuals who would have interacted with the product when growing up.


My role was to plan the strategy, and collaborate with the creative department for asset creation and execution of the paid social plan on Facebook, Instagram and Pinterest.


The skills utilized included research, tactical audience segmentation, platform best practices, campaign management and reporting.



The Solution

The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Gaming

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.78

ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

1

CPO

Razberry Kids

Build an online store and social media and online community that in turn, turns into online customers.

5

ROAS

Dona Jo

Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.

2

ROAS

Gospel Canvas

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.