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The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%
Tamagotchi was launching its next generation of products - The Tamagotchi Pix. The target audience was different than opposed to its traditional one since it was the first time the product was incorporating a camera feature. The challenge was to not only build brand awareness for the product but also to ensure pre-orders for the product were substantial.
We undertook a heavier than usual spend approach towards the upper funnel (30% of the budget) to not only market the new feature and its benefits but also to leverage the nostalgia around the product. We create specific assets that targeted not only parents but also individuals who would have interacted with the product when growing up.
My role was to plan the strategy, and collaborate with the creative department for asset creation and execution of the paid social plan on Facebook, Instagram and Pinterest.
The skills utilized included research, tactical audience segmentation, platform best practices, campaign management and reporting.
The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%
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increase awareness and inbound tourism from the US and Europe to Panama
Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.
They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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