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Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.
I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.
To start building out our niche, I had to leverage similar design services to start to carve out our own niche on paid, as well as taking category information from the logos we created to build out our SEO presence and start to drive organic traffic. Additionally, as our product was very linear, I came up with three distinct customer lifecycles - cold/mild/spicy. Cold was meant for customers that we had an email, but their product experience was limited - they would receive more informative emails and ads vs. salesy. With mild, they had designed a logo, so all of their communications going forward mentioned that design, and the communications were more frequent. With spicy - that's your traditional abandoned cart flow, but it only kicked off after they abandoned the checkout.
Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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