Our team was able to drive significant revenue growth and profitability over the previous agencies work.
Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.
Our team built dynamic data in optimizing the products. As an example, we identified that when you have multiple sizes of a product, that when the size medium goes out, product performance tanks (obviously). We were able to dynamically update/pause ads depending on their inventory; among many other paid ads strategies.
Our team was able to drive significant revenue growth and profitability over the previous agencies work.
Google Shopping,Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels