In several instances, business units' organic impressions and clicks increased 20% or more. When the company's redesigned website relaunched, organic search traffic increased by 25% or more.

The Challenge

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:


  • Development of an in-house manual for on-page optimization for the company's writers.
  • Conducting a range of SEO audits for the company's lines of business.
  • Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
  • Management of the bulk of the company's Google and Bing paid search campaigns.

The Process

In the course of conducting my SEO audits, I looked at rankings for the pertinent pages on the company's site and compared them to competitors identified by the line of business. The final deliverables were generally 15-20 pages in length, along with accompanying spreadsheets.


In managing and creating new digital ad campaigns

The Solution

In several instances, business units' organic impressions and clicks increased 20% or more. When the company's redesigned website relaunched, organic search traffic increased by 25% or more.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,SEO

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.63

ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

Art Services

They wanted a brand new website that would represent their brand

Matcha Outlet

This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.

3

ROAS

Crimson Wine Group

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.