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In several instances, business units' organic impressions and clicks increased 20% or more. When the company's redesigned website relaunched, organic search traffic increased by 25% or more.
Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:
In the course of conducting my SEO audits, I looked at rankings for the pertinent pages on the company's site and compared them to competitors identified by the line of business. The final deliverables were generally 15-20 pages in length, along with accompanying spreadsheets.
In managing and creating new digital ad campaigns
In several instances, business units' organic impressions and clicks increased 20% or more. When the company's redesigned website relaunched, organic search traffic increased by 25% or more.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,SEO
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Lyst are a global fashion affiliate.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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