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Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.
My role was to advise Rhone on their media strategy and guide performance.
In the early part of the year, we ran multiple tests, to develop insights across what creative types, audiences, targeting, and SKUs are effective.
We ran multiple tests that showed specific video formats were highly effective, that included text overlays, models adjusting the corners of their clothes, and detailed zoom in shots.
We used these insights, combined with our awareness of Facebook platform trends, to begin Holiday advertising as consumers were starting to think through purchase decisions in late October. By advertising heavily earlier in the holiday season, we took advantage of lower CPMs and were able to retarget this qualified audience we had built in mid-November.
Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Paid Ads,Paid Ads,Branding
Style & Fashion
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Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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