Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.
My role was to advise Rhone on their media strategy and guide performance.
In the early part of the year, we ran multiple tests, to develop insights across what creative types, audiences, targeting, and SKUs are effective.
We ran multiple tests that showed specific video formats were highly effective, that included text overlays, models adjusting the corners of their clothes, and detailed zoom in shots.
We used these insights, combined with our awareness of Facebook platform trends, to begin Holiday advertising as consumers were starting to think through purchase decisions in late October. By advertising heavily earlier in the holiday season, we took advantage of lower CPMs and were able to retarget this qualified audience we had built in mid-November.
Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Paid Ads,Paid Ads,Branding
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
