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Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.
My role was to advise Rhone on their media strategy and guide performance.
In the early part of the year, we ran multiple tests, to develop insights across what creative types, audiences, targeting, and SKUs are effective.
We ran multiple tests that showed specific video formats were highly effective, that included text overlays, models adjusting the corners of their clothes, and detailed zoom in shots.
We used these insights, combined with our awareness of Facebook platform trends, to begin Holiday advertising as consumers were starting to think through purchase decisions in late October. By advertising heavily earlier in the holiday season, we took advantage of lower CPMs and were able to retarget this qualified audience we had built in mid-November.
Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Paid Ads,Paid Ads,Branding
Style & Fashion
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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Raw Fountain Juice discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!
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