Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.
My role was to advise Rhone on their media strategy and guide performance.
In the early part of the year, we ran multiple tests, to develop insights across what creative types, audiences, targeting, and SKUs are effective.
We ran multiple tests that showed specific video formats were highly effective, that included text overlays, models adjusting the corners of their clothes, and detailed zoom in shots.
We used these insights, combined with our awareness of Facebook platform trends, to begin Holiday advertising as consumers were starting to think through purchase decisions in late October. By advertising heavily earlier in the holiday season, we took advantage of lower CPMs and were able to retarget this qualified audience we had built in mid-November.
Ultimately, Rhone Apparel had the biggest Black Friday and Q4 Rhone in the company history. The brand almost doubled sales from the prior year.
Paid Ads,Paid Ads,Branding
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
