We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.
I was employed by RB to manage their ecommerce offering for each brand. This also meant managing the acquisition & brand awareness strategy for digital including Facebook & Google ad spend.
I worked with the brand teams to understand their KPIs, and then developed a digital strategy to assist in driving the business goal.
We were able to successfully shift 10% of the total annual media spend online, increasing our Omni channel ROAS & significantly decreasing the CPM in the process.
It required me to work with our digital agency, account managers from Facebook & Google Ads, as well as retailers such as Woolworths & Coles who would often cofund & cobrand our ads, in exchange for onsite category positioning.
We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.