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Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
I lead all of the efforts on Facebook ads, which is where the majority of our acquisition took place. We started with social engagement campaigns but quickly transitioned to conversion campaigns. We experimented endlessly and figured out multiple methods to drive conversions through Facebook. Later we expanded and also helped write the book on acquisition through native channels like Taboola and Outbrain.
Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
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Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.
Develop website and implement tracking to measure performance
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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