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Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
I lead all of the efforts on Facebook ads, which is where the majority of our acquisition took place. We started with social engagement campaigns but quickly transitioned to conversion campaigns. We experimented endlessly and figured out multiple methods to drive conversions through Facebook. Later we expanded and also helped write the book on acquisition through native channels like Taboola and Outbrain.
Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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