I was able to grow new customer 30 day repeat order rate from 7.7% to 9.1%.

The Challenge

I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.

The Process

I worked with Analytics to get the data needed so I could implement the new workflows.

The Solution

I was able to grow new customer 30 day repeat order rate from 7.7% to 9.1%.

Skills Used

Email Marketing

Industry

Food & Drink

Results by the numbers

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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

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