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The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
I reviewed the previous year of activity, to glean insights in terms what has been working and what hasn't and pick up on any trends within the account.
I put together a new 6 months strategy to improve performance and also scale their activity on existing channels as well as expand to new channels.
Some of the actions taken in that process included:
The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Other
Pets
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
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