Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

The Challenge

Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

The Process

Existing content optimization






  • Provided content briefs to provide writers with guidance for how to optimize a piece of content for SEO, including target keywords, page title modifications, and terms to distribute. 
  • Targeted low-hanging fruit keywords with re-optimized content that have the highest opportunity for quick growth 
  • Improved internal linking between existing content assets
  • Refreshed existing blog and PLP content assets


New content expansion






  • Identified key areas of organic search market where we were already preforming best in
  • Ideated new content ideas for the top and bottom of the funnel content
  • Recommended areas of opportunity to expand internationally into new markets and how to optimize for users outside of the U.S.


Technical optimization






  • Pagespeed
  • A/B testing
  • XML sitemaps
  • Schema
  • Pagination

The Solution

Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

Skills Used

SEO

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

German Shepherd Shop

Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.


They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.

3

ROAS

zeroUV

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

Grove Collaborative

Tasked with improving engagement of large inactive abandoner list of 500k+.

Image Apothecary

The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.