Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

Existing content optimization

• Provided content briefs to provide writers with guidance for how to optimize a piece of content for SEO, including target keywords, page title modifications, and terms to distribute. 
• Targeted low-hanging fruit keywords with re-optimized content that have the highest opportunity for quick growth 
• Improved internal linking between existing content assets
• Refreshed existing blog and PLP content assets

New content expansion

• Identified key areas of organic search market where we were already preforming best in
• Ideated new content ideas for the top and bottom of the funnel content
• Recommended areas of opportunity to expand internationally into new markets and how to optimize for users outside of the U.S.

Technical optimization

• Pagespeed
• A/B testing
• XML sitemaps
• Schema
• Pagination