Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Redevelopment of website and tracking implementation to prepare for digital advertising.

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

Branding

Belfius is one of the top 4 banks in Belgium.

They wanted to promote one of their latest product for B2C

As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.

Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....