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485% increase in followers on Facebook and Instagram. They started with 2,977 Fans and ended with over 20,000 followers across Facebook and Instagram in 6 months. When the new e-commerce site launched we then converted those followers to buyers on Amazon and their website.
An industry leader in Baby \Wipes and Hand Sanitizing Wipes had mainly focused on reaching their target audience through brick and mortar. When the pandemic hit they shifted to sell their products on Amazon and their own Shopify Store. They had a Facebook and Instagram page, but hadn't posted to it in over 2 years. They needed help building their online audience and then converting them to buyers online and not just in Brick and Mortar stores across the US.
485% increase in followers on Facebook and Instagram. They started with 2,977 Fans and ended with over 20,000 followers across Facebook and Instagram in 6 months. When the new e-commerce site launched we then converted those followers to buyers on Amazon and their website.
Paid Ads,Branding,Content Marketing,Other,Social Media Management
Baby
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
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