485% increase in followers on Facebook and Instagram. They started with 2,977 Fans and ended with over 20,000 followers across Facebook and Instagram in 6 months. When the new e-commerce site launched we then converted those followers to buyers on Amazon and their website.

4.85
CPM

The Challenge

An industry leader in Baby \Wipes and Hand Sanitizing Wipes had mainly focused on reaching their target audience through brick and mortar. When the pandemic hit they shifted to sell their products on Amazon and their own Shopify Store. They had a Facebook and Instagram page, but hadn't posted to it in over 2 years. They needed help building their online audience and then converting them to buyers online and not just in Brick and Mortar stores across the US.

The Process

My process has 7 simple steps




  1. Research the target audience 
  2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
  3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
  4. Test out your strategy which includes, creative, copy and target audiences
  5. Tweak - Look at what is working and not working using data then make changes accordingly
  6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
  7. Repeat - Always look for improvement and innovation

The Solution

485% increase in followers on Facebook and Instagram. They started with 2,977 Fans and ended with over 20,000 followers across Facebook and Instagram in 6 months. When the new e-commerce site launched we then converted those followers to buyers on Amazon and their website.

Skills Used

Paid Ads,Branding,Content Marketing,Other,Social Media Management

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

MYEL Design

They had someone in house but the results were poor

0.91

CPL

GrantMe

GrantMe was looking to scale their business and grow in terms of getting more customers. 

0.1

ROAS

Trouva

Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.

0.7

CPO

Lemonkind

LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being.  Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive

stronger sales.



Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.