An industry leader in Baby \Wipes and Hand Sanitizing Wipes had mainly focused on reaching their target audience through brick and mortar. When the pandemic hit they shifted to sell their products on Amazon and their own Shopify Store. They had a Facebook and Instagram page, but hadn't posted to it in over 2 years. They needed help building their online audience and then converting them to buyers online and not just in Brick and Mortar stores across the US.

My process has 7 simple steps

1. Research the target audience 
2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
4. Test out your strategy which includes, creative, copy and target audiences
5. Tweak - Look at what is working and not working using data then make changes accordingly
6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
7. Repeat - Always look for improvement and innovation