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-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
-Create a strategic campaign for influencers and social media that increase viewership.
-Increase instagram following.
-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Marketing Strategy,Marketing Strategy,Social Media Management
Art & Entertainment
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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