Assisted in the growth of the company from start-up to established brand.

The Challenge

One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

The Process

• Composed web-ready high-end product and travel destination copy in a fast-paced, creative environment

• Worked closely with event production and customer experience teams to provide accurate and thorough product descriptions for over seven million members

• Conveyed brands' unique products, technologies and voice in copy for a wide variety of top retailers

The Solution

Assisted in the growth of the company from start-up to established brand.

Skills Used

Copywriting,Content Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

CPO

BodyFX

I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

Clinique GO

They wanted to get a more active social media presence

0.1

ROAS

Village Juicery

Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.

0.35

CPL

Heritage Water Tanks

Heritage has grown from a minor player online to a dominant one, in only 8 months.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.