
Assisted in the growth of the company from start-up to established brand.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
• Composed web-ready high-end product and travel destination copy in a fast-paced, creative environment
• Worked closely with event production and customer experience teams to provide accurate and thorough product descriptions for over seven million members
• Conveyed brands' unique products, technologies and voice in copy for a wide variety of top retailers
Assisted in the growth of the company from start-up to established brand.
Copywriting,Content Marketing
Style & Fashion
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.

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