Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 

As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .

Loop wanted to launch a pre-summer campaign to gain traction for the season.

Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.