Return On Investment
Revenue
Impressions
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
The first thing we had in mind was viral content. We had to leverage the beautiful drawings and tutorials done with MozArt products. Utilizing these videos allowed us to warm up viewers to the product and create an optimized audience. Retargeting proved effective in that matter, as it generated around 80% of all sales.
We embarked every viewer, from the first time they saw a video in a complex customer journey that always offered them different content to interact with. The brand gained quick following on social media in the artists community, all while keeping good ROI.
"We only started with a $900/mo budget for advertising, but results were so amazing we could scale ads quickly. After only 2 months, we were already spending north of $4000/mo." - Dorian Reeves
Return On Investment
Revenue
Impressions
Paid Ads,Paid Ads
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.