On the strategy side, the client now has numerous cohesive deliverables that align to a strategy of how to achieve the growth they desire. We've provided everything including the strategies, channel tactics, plans, and tools to succeed.
We are currently in the early stages of implementation, helping with a new website, social media, chatbot marketing, omni channel event tracking through a CDP setup, and CRM connectivity among many other aspects. From a results perspective, we've already increased social engagement and the new site will be fully launched in a couple weeks with aspects to drive traffic and leads.
Over the 6 years since their founding, ExeQut has effectively grown their DC based development company for businesses and government agencies alike. But they realized they were hitting a plateau of growth based around sales and referrals alone. They knew that a marketing strategy was needed.
We worked with the CEO through our 8 week program to develop their marketing strategies. This covered everything from audience segmentation and branding, to a new marketing plan and martech stack.
We have followed that up with our monthly managed services plan to implement the strategies across an omni channel approach.
On the strategy side, the client now has numerous cohesive deliverables that align to a strategy of how to achieve the growth they desire. We've provided everything including the strategies, channel tactics, plans, and tools to succeed.
We are currently in the early stages of implementation, helping with a new website, social media, chatbot marketing, omni channel event tracking through a CDP setup, and CRM connectivity among many other aspects. From a results perspective, we've already increased social engagement and the new site will be fully launched in a couple weeks with aspects to drive traffic and leads.
Marketing Strategy,Branding,Content Marketing,Other,Social Media Management,Content Marketing
Technology
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.