NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020

LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.

Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.