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On the strategy side, the client now has numerous cohesive deliverables that align to a strategy of how to achieve the growth they desire. We've provided everything including the strategies, channel tactics, plans, and tools to succeed.
We are currently in the early stages of implementation, helping with a new website, social media, chatbot marketing, omni channel event tracking through a CDP setup, and CRM connectivity among many other aspects. From a results perspective, we've already increased social engagement and the new site will be fully launched in a couple weeks with aspects to drive traffic and leads.
Over the 6 years since their founding, ExeQut has effectively grown their DC based development company for businesses and government agencies alike. But they realized they were hitting a plateau of growth based around sales and referrals alone. They knew that a marketing strategy was needed.
We worked with the CEO through our 8 week program to develop their marketing strategies. This covered everything from audience segmentation and branding, to a new marketing plan and martech stack.
We have followed that up with our monthly managed services plan to implement the strategies across an omni channel approach.
On the strategy side, the client now has numerous cohesive deliverables that align to a strategy of how to achieve the growth they desire. We've provided everything including the strategies, channel tactics, plans, and tools to succeed.
We are currently in the early stages of implementation, helping with a new website, social media, chatbot marketing, omni channel event tracking through a CDP setup, and CRM connectivity among many other aspects. From a results perspective, we've already increased social engagement and the new site will be fully launched in a couple weeks with aspects to drive traffic and leads.
Marketing Strategy,Branding,Content Marketing,Other,Social Media Management,Content Marketing
Technology
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
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