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By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.
Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
The process was very simple. I followed three steps:
By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.
Copywriting,Email Marketing,Web Development
Technology
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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