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Discovered opportunities for growth on additional channels and improved primary KPI by 50%
Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.
Rebuilt campaigns with improved targeting and in alignment with best practices. Guided channel expansion to Google and Pinterest.
Discovered opportunities for growth on additional channels and improved primary KPI by 50%
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Beauty
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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