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Discovered opportunities for growth on additional channels and improved primary KPI by 50%
Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.
Rebuilt campaigns with improved targeting and in alignment with best practices. Guided channel expansion to Google and Pinterest.
Discovered opportunities for growth on additional channels and improved primary KPI by 50%
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Beauty
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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