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Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.
Rebrand a 100+ year-old non-profit across 17 countries in 12 languages. Build the first integrated marketing team and increase student reach.
Consolidated 6 international marketing teams into one, rolled up more than 200 social media accounts and deployed an enterprise multi-language CMS to fuel student and subscriber growth while reducing burn. Hired BASE to rebrand the organization after significant internal selling of stakeholders.
Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.
CMO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,Other,Branding,SMS Marketing,Web Development,Public Relations,Other
Nonprofit & Government
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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