
Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.
Rebrand a 100+ year-old non-profit across 17 countries in 12 languages. Build the first integrated marketing team and increase student reach.
Consolidated 6 international marketing teams into one, rolled up more than 200 social media accounts and deployed an enterprise multi-language CMS to fuel student and subscriber growth while reducing burn. Hired BASE to rebrand the organization after significant internal selling of stakeholders.
Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.
CMO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,Other,Branding,SMS Marketing,Web Development,Public Relations,Other
Nonprofit & Government
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.