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Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.
Rebrand a 100+ year-old non-profit across 17 countries in 12 languages. Build the first integrated marketing team and increase student reach.
Consolidated 6 international marketing teams into one, rolled up more than 200 social media accounts and deployed an enterprise multi-language CMS to fuel student and subscriber growth while reducing burn. Hired BASE to rebrand the organization after significant internal selling of stakeholders.
Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.
CMO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,Other,Branding,SMS Marketing,Web Development,Public Relations,Other
Nonprofit & Government
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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