Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.

0
CPO

The Challenge

Rebrand a 100+ year-old non-profit across 17 countries in 12 languages. Build the first integrated marketing team and increase student reach.

The Process

Consolidated 6 international marketing teams into one, rolled up more than 200 social media accounts and deployed an enterprise multi-language CMS to fuel student and subscriber growth while reducing burn. Hired BASE to rebrand the organization after significant internal selling of stakeholders.

The Solution

Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.

Skills Used

CMO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,Other,Branding,SMS Marketing,Web Development,Public Relations,Other

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Linus Bike

This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.


A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.


They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

Unity

In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.

Thai Long

They wanted to retain more customers and acquire new ones through social media

The del Coursy Collection

I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.