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After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY .
Our client came to us regarding low inquiry volume for Whitepaper downloads.
I audited the current SEM strategy and recommended optimizations we could make to keyword intent and matching landing pages. Previously, all keywords were driving to a gated whitepaper, and we changed all keyword URLs to drive to the most relevant landing pages. This allowed for a natural user journey and allowed users to navigate the site naturally. This strategy also improved efficiencies with managing the account.
After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY .
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Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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