
After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY .
Our client came to us regarding low inquiry volume for Whitepaper downloads.
I audited the current SEM strategy and recommended optimizations we could make to keyword intent and matching landing pages. Previously, all keywords were driving to a gated whitepaper, and we changed all keyword URLs to drive to the most relevant landing pages. This allowed for a natural user journey and allowed users to navigate the site naturally. This strategy also improved efficiencies with managing the account.
After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY .
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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.