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After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY .
Our client came to us regarding low inquiry volume for Whitepaper downloads.
I audited the current SEM strategy and recommended optimizations we could make to keyword intent and matching landing pages. Previously, all keywords were driving to a gated whitepaper, and we changed all keyword URLs to drive to the most relevant landing pages. This allowed for a natural user journey and allowed users to navigate the site naturally. This strategy also improved efficiencies with managing the account.
After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY .
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They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
BURST is a top brand in the dental care industry. BURST first came to us when they needed an influencer quote to be aired on QVC that week. With little time to spare, we got them the quote that they needed from Jessica Robertson (Duck Dynasty). We have been running influencer marketing campaigns for BURST ever sense.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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