
We reach more new customers, created better brand engagement, and drove more sales.
A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.
We helped the brand understand it’s audience(s), it’s tone of voice, and the best routes to market. Through data driven insight we created a digital strategy that opened-up new customers and new markets for the brand.
We reach more new customers, created better brand engagement, and drove more sales.
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

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