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When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Client recently split from his partner, and the partner ended up receiving the majority of the site's link equity via redirect, and much of the firm's ability to promote its services had been lost.
The challenge was twofold:
The personal injury and medical malpractice fields of law in South Florida are particularly competitive, and average keyword costs can exceed $50-$100 per click, so we needed a strategy to acquire leads for lower-cost PPC strategies, coupled with a content marketing campaign in order to increase organic visibility once more.
Step 1: We conducted an audit of the website, and dramatically overhauled both the content and the UX/UI of the site.
Step 2: We immediately performed a link-building campaign to increase the search engine visibility of the website.
Step 3: We created new ad campaigns in both Google and Bing Ads platforms, focused on long-tail keywords with sufficient search volume to meet our numbers.
When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Web Development,SEO,Marketing Strategy,Paid Ads,Paid Ads
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Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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