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When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Client recently split from his partner, and the partner ended up receiving the majority of the site's link equity via redirect, and much of the firm's ability to promote its services had been lost.
The challenge was twofold:
The personal injury and medical malpractice fields of law in South Florida are particularly competitive, and average keyword costs can exceed $50-$100 per click, so we needed a strategy to acquire leads for lower-cost PPC strategies, coupled with a content marketing campaign in order to increase organic visibility once more.
Step 1: We conducted an audit of the website, and dramatically overhauled both the content and the UX/UI of the site.
Step 2: We immediately performed a link-building campaign to increase the search engine visibility of the website.
Step 3: We created new ad campaigns in both Google and Bing Ads platforms, focused on long-tail keywords with sufficient search volume to meet our numbers.
When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Web Development,SEO,Marketing Strategy,Paid Ads,Paid Ads
Professional Services
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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