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When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Client recently split from his partner, and the partner ended up receiving the majority of the site's link equity via redirect, and much of the firm's ability to promote its services had been lost.
The challenge was twofold:
The personal injury and medical malpractice fields of law in South Florida are particularly competitive, and average keyword costs can exceed $50-$100 per click, so we needed a strategy to acquire leads for lower-cost PPC strategies, coupled with a content marketing campaign in order to increase organic visibility once more.
Step 1: We conducted an audit of the website, and dramatically overhauled both the content and the UX/UI of the site.
Step 2: We immediately performed a link-building campaign to increase the search engine visibility of the website.
Step 3: We created new ad campaigns in both Google and Bing Ads platforms, focused on long-tail keywords with sufficient search volume to meet our numbers.
When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Web Development,SEO,Marketing Strategy,Paid Ads,Paid Ads
Professional Services
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Re-designed the website & the brand promise. Update the customer experience.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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