Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Client recently split from his partner, and the partner ended up receiving the majority of the site's link equity via redirect, and much of the firm's ability to promote its services had been lost.
The challenge was twofold:
The personal injury and medical malpractice fields of law in South Florida are particularly competitive, and average keyword costs can exceed $50-$100 per click, so we needed a strategy to acquire leads for lower-cost PPC strategies, coupled with a content marketing campaign in order to increase organic visibility once more.
Step 1: We conducted an audit of the website, and dramatically overhauled both the content and the UX/UI of the site.
Step 2: We immediately performed a link-building campaign to increase the search engine visibility of the website.
Step 3: We created new ad campaigns in both Google and Bing Ads platforms, focused on long-tail keywords with sufficient search volume to meet our numbers.
When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.
Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.
In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.
Web Development,SEO,Marketing Strategy,Paid Ads,Paid Ads
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
