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Over 560% increase in reach
5% follower increase monthly
Over 300% increase in content interactions
The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
Our process has been perfected over time. Sometime before the start of the new month, we build out their content strategy and have an involved process with our content creators. From brainstorming sessions to fine-tuning the content, we make sure to bring the right ideas to the table, and then to execution. Once the month starts, the content is ready, the calendar is defined and the captions are individually written to fit the context of our creative material.
Over 560% increase in reach
5% follower increase monthly
Over 300% increase in content interactions
Paid Ads,Paid Ads,Paid Ads,Branding,Other,Content Marketing,Copywriting,Branding,Marketing Strategy,Social Media Management
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
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