Successfully launched Iterable to deploy email, SMS, push and direct mail in 60 days.

The Challenge

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

The Process

  • Select the right platform by gathering requirements from all stakeholders and understanding underlying data structures as well as plans for future growth.
  • Document all requirements to be in the platform including data, channels, profile attributes, events etc.
  • Send RFP to major ESPs and evaluate all for suitability.
  • Work with engineering to set up the platform and ensure all data is correct.
  • Create templates and build 100+ automations in the platform.
  • Training for the team to be confident in the platform and versioning language that is used.

The Solution

Successfully launched Iterable to deploy email, SMS, push and direct mail in 60 days.

Skills Used

Email Marketing,SMS Marketing,Marketing Strategy,CRO,Web Development,Other

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Teami Blends

Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.

Direct2Digital

As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .

0.4

CPL

Nightwatch

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.