Successfully launched Iterable to deploy email, SMS, push and direct mail in 60 days.

The Challenge

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

The Process

  • Select the right platform by gathering requirements from all stakeholders and understanding underlying data structures as well as plans for future growth.
  • Document all requirements to be in the platform including data, channels, profile attributes, events etc.
  • Send RFP to major ESPs and evaluate all for suitability.
  • Work with engineering to set up the platform and ensure all data is correct.
  • Create templates and build 100+ automations in the platform.
  • Training for the team to be confident in the platform and versioning language that is used.

The Solution

Successfully launched Iterable to deploy email, SMS, push and direct mail in 60 days.

Skills Used

Email Marketing,SMS Marketing,Marketing Strategy,CRO,Web Development,Other

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Clinique GO

They wanted to get a more active social media presence

3.14

ROAS

Almasi

Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!

0.7

ROAS

The Hundreds

Their challenge was that they are unable to scale new users acquisitions.

Vaughton Automotive

Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned. 

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.