In August they were average a CPA of $482 on Google ads and in recent weeks we average about $42.50.
The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.
This account was all about implementing simple best practices such as budget management, and optimal campaign structure and maximizing assets such as extensions. It had scaled very fast on a campaign structure that was bringing in unqualified traffic and allowing spend for keywords that were irrelevant. My role is to manage and direct strategy on Facebook and Google Ads.
In August they were average a CPA of $482 on Google ads and in recent weeks we average about $42.50.
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Technology
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The challenge, EFTIβs reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREEβs digital platform as a new player in the online course sector and as a top player in the online visual art education.
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